Stephen is a Creative Director / Art Director with deep experience in product marketing, creative, strategy, and branding.
Environments and integrated experiences
Designing integrated experiences and for environments spans multiple projects, obviously no two are alike.
The Card Pilot project I led for the CapitalOne Lab and Cafes required space planning, design and some digital integration (see: www.designstephen.com/work/cardpilot ). I led the activation of a new product launch inside a CapitalOne cafe; design & creative, people & process, digital on-boarding, physical card design, environment, vendors & agency relationships.
Early vision work
Early vision work
Developing the ideal customer experience in a storyboard
Space planning overview
Messaging design
Cafe at night before the launch
In-store signage
Final card designs
Engaging animated video played on loop
Window halo displays invite passers-by
On press developing materials and designs
Custom sign up app
Ambassadors were the greatest help
My incredibly supportive boss, Jen
Installation day signage
Installation day wall of cards
Ambassadors answer any questions
close up of card trays
finished table display
Finished table display
Interviewing customers and team members
Airport Lounge customer access strategy and vision
Discovery and exploration phase for digital customer experience in airport lounges
Our challenge was to envision the ideal digital experience for 3 key areas of the lounge customer journey:
Discovery and getting a pass
Food ordering and pickup
Lounge entry
Role Creative Director, Experience Design Lead
I managed the research and design team to realize the potential user journey for our customers who love to travel.
Capital One has successfully launched their airport lounges and continue to open in more locations.
NAMM experience for USMusic (Washburn guitars…)
The National Association of Music Merchants (NAMM) Show is the world's largest annual trade show for the music industry.
I was the Art Director and visionary for the entire space concept
Product innovation, R&D, Product Marketing
Early phase collaboration / looking for signal
I love the ealry phases of product development, the inquiry and discovery, concept development, collaborating and setting a vision. For several years at the Capital One Lab colleagues and I prototyped and tested digital and physical finance products. I led design for these prototypes, ran experiments on new creative, tested product value props and features with real customers. I even worked with artists to develop a truly “local” series of credit cards.
Below you’ll see a mix of low-fi conceptual work mixed in with a little polish.
Advertising, Branding, Campaigns
Art Direction and visual design for various agencies/clients
Led advertising creative, UX Design and Research activities for global brands, government, websites and software, interactive advertising concept development, print, logo design, various other creatives, including directing photo and video shoots.
A little bit of everything
Library of Congress, 4+ years managing various workstreams from web services
Played a central role in the massive redesign of the Library of Congress’ main website, LOC.gov, making content accessible, findable, and understandable (simply elegant!) for millions of users. I also designed several exhibit posters, graphics, glossy event take aways. I led the creative work on numerous interactive and web exhibits, often contributing to the visual design and art direction.
Creative Direction, Art Direction, UX
Contact Stephen